Anya Taylor-Joy, Yara Shahidi Starring in Dior Forever Campaign Set at Salk Institute
15 years after the launch of Dior Forever, the foundation brand will launch a new campaign at the Salk Institute, starring Anya Taylor-Joy and Yara Shahidi.
Dior ambassadors Anya Taylor-Joy and Yara Shahidi both represent women's fashion and beauty. Damien Krisl directed the campaign, which was photographed by Camilla Akrans.
The foundation brand will launch a new campaign at the Salk Institute 15 years after the launch of Dior Forever, starring Anya Taylor-Joy and Yara Shahidi.
Anya Taylor-Joy and Yara Shahidi, both Dior ambassadors, represent women's fashion and beauty. Camilla Akrans shot the campaign, which was directed by Damien Krisl.
Dior Forever, which comes in 42 shades, came in first place in the fluid foundation category in France and Italy, and third in the category in the United Kingdom and Spain. In Germany, Dior Forever became the best-selling face franchise. In Japan, Dior Forever sales increased by 75% in February 2022 compared to February 2021, according to NPD data.
The new campaign will debut in January 2023.
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