Double Olympic gold medalist and 9 times world champion Victoria Pendleton becomes the face of Joshua Kane’s latest women’s tailoring collection.
Victoria Pendleton embodies the Joshua Kane woman: strong, determined, successful and confident. Wearing the feminine but powerful silhouetted jet black imperial wool dinner suit teamed with a cotton pique dinner shirt, adorned with triple layer ruffled cuffs.
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Victoria also can be seen wearing the Joshua Kane ‘Icon’ suit & coat with the hem covered in laser cut and hand stitched flowers. The ‘Icon’ is known as the English designed and woven black & white houndstooth fabric that can also be seen crafted into a leather trim bag.
Joshua Kane took to social media to share the black and white ads, posting '#victoriapendleton is now the face of my women’s tailoring. I could not be more excited about the latest direction my collection has taken... Pendleton embodies the "Joshua Kane woman": strong, determined, successful and confident'.
Victoria comments, "I have always supported British brands whenever possible, it’s something that is intrinsically important to me. I was immediately drawn to Joshua Kane’s women’s tailoring, it is undoubtedly beautiful and considered.
"To represent a British designer, that supports fabric mills in the UK seems to make perfect sense. I had an evening suit made for events and special occasions and it has transformed my wardrobe and the way I want to dress. I feel more like myself wearing a suit, it’s unapologetic and powerful."
In 3 days time Victoria will set off to attempt to become one of only a few British women to summit Mount Everest. Climbing the South East ridge in support of the Red Cross