In a new, long-term partnership, Reebok has joined forces with Victoria Beckham to help empower women around the world.
Victoria Beckham will launch a new fashion range with Greater Manchester-founded sportswear company Reebok.The endorsement partnership includes the Reebok x Victoria Beckham collection, launching in late 2018 and sitting within the Reebok Innovation Collective, a brand initiative that focuses on developing footwear and apparel that delivers the next generation of performance and expression.RELATED: Victoria Beckham Launches Make Up Collection With Estee Lauder
Corinna Werkle, Senior Vice President of Women's Initiatives at Reebok, comments, "As a brand, we look to partner with not just influential women, but women who want to truly change the world. There's no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines through in everything she touches, especially her designs, which continue to push industry standards season after season. We cannot wait for the world to see what she will do with our collaboration."Victoria joins a list of notable celebrities that rep the brand, including Gigi Hadid, Ariana Grande, and Teyana Taylor, but she'll be rolling out a full line of her own trainers as part of the collaboration, available in late 2018.