Tanvi Malhara, a well-known Indian television actor and model, has been named as the new brand ambassador for FITTR, India's tech-enabled community-first health and fitness platform.
Tanvi Malhara will be the face of FITTR and will actively promote fitness and a healthy lifestyle in society as part of her new responsibilities.
FITTR's agenda through this initiative is to highlight the community/accountability/creation of a group of like-minded people in order for them to do better in life and inspire others to do the same.
Tanvi Malhara, a well-known Indian television actor and model, has been named the new brand ambassador for FITTR, India's community-first tech-enabled health and fitness platform.
Tanvi Malhara will be the face of FITTR, and as part of her new responsibilities, she will actively promote fitness and a healthy lifestyle in society. Through this initiative, FITTR's agenda is to highlight the community/accountability/creation of a group of like-minded people in order for them to do better in life and inspire others to do the same.
Speaking of the achievement, the spokesperson of FITTR said, “We are thrilled to welcome Tanvi Malhara to our most informative and engaging community of over 3 million fitness enthusiasts. Tanvi has secured a place in almost every Indian household owing to her successful career graph in the Indian television industry. Besides, she is an exceptional speaker and host who successfully hosted our noble initiative, FITTR Street, in 2021, aiming to spread awareness about incorporating a healthy lifestyle into our daily routine. So with her involvement, we hope to stay true to our mission of making 50 million people fit with the support of internationally certified coaches at every step of the journey. Our partnership with a charming personality like Tanvi would surely push this message forward in the entertainment / Bollywood industry to stay fit and active.”
Commenting on the association with the platform, the young Indian television actor and model Tanvi Malhara said, “Fitness plays a vital role in my life. I regard maintaining good health and practising workouts as part of my daily lifestyle rather than a choice, just like working, eating, and sleeping. Regarding our collaboration, I have been involved with the FITTR platform for quite some time, as I hosted its FITTR Street campaign across several Indian cities last year, which achieved unparalleled success in motivating people to exercise daily. And when the FITTR team approached me to become the brand’s face and promote a fitter and more active lifestyle among the Indians, there was no chance of missing out on the noble opportunity. I am glad to be a part of a brand which always goes the extra mile to help people accomplish their holistic transformation and stay healthy.”
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