St.Tropez has announced its latest influencer campaign featuring Natasha Oakley, the co-creator of swimwear blog A Bikini A Day.
As the brand's new Tanning Ambassador, Natasha is co-hosting its first Facebook Live on April 27 and will be fronting the brand's influencer campaign across the UK, US and Australia.
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St.Tropez will also be supporting five A Bikini A Day pop-up shops in London (26-28 April), Los Angeles (7-10 April), New York (19-21 May), Miami (22-23 July) and Sydney (November, exact date TBC), providing shoppers with samples of its latest tanning innovations.
Celebrity influencer Natasha comments, "St.Tropez has been my go-to tanning brand for years, so it's incredible to be working with them this year. Having grown up by the beach, I'm so conscious of the effects of sun damage, so always use full block SPF on my face and wear a huge hat to make sure my face isn't in the sun. It means that tanning products are so important in my beauty routine so that I can have a natural-looking, even and safe tan."
Global Product Development Director, Jacqueline Burchell, said, "This is St.Tropez’s biggest influencer partnership to date and we couldn’t think of anybody more perfect than Natasha.
"Our tanning wardrobe of choice contains a product perfect for every occasion, and with Natasha’s strong global presence we really want to show how versatile tanning can be all year round."