Self Esteem fronts Bluebella campaign Bluebella has collaborated with Self Esteem for their Prioritise Pleasure Valentine's Day collection. Their campaign, which is named after the singer's acclaimed Mercury Prize-nominated album, celebrates femininity, body positivity, and pleasure. The lingerie and accessories collection is available for purchase on bluebella.com ahead of Valentine's Day. The singer Self Esteem announced the news on Twitter, writing: “Surprise! I’m the face and bod of this years @bluebella valentines campaign! Every day is Valentines Day! Thanks for having me!” Self Esteem followed it up, saying: “I was rather worried about this in light of recent events but the sheer amount of thirsty DM’s from women in the first 15 mins of it being up has certified it a worthwhile endeavour.” The collection includes a variety of styles, including embroidered and lace pieces in red and black. Harness suspenders, thongs, bras, stockings, suspender belts, kimonos, bustiers, chokers, and body suits are all available. The brand, who have previously worked with Drag Race icons said they teamed up with Rebecca Lucy Taylor aka Self Esteem to "put a spin on the conventional meaning behind Valentine's Day".