H.J. Heinz came up with the novel idea of allowing friends and relatives to cheer up any sick friend by sending them a personalised can of Heinz soup showing their name on the can and the message to "Get Well Soon". The sender can go online to the special website to create the label, which is printed and affixed to a can of the recipients favourite Heinz soup and delivered to their home or hospital bed. This is certainly tastier than a bunch of grapes or a bouquet of flowers and is proving to be very popular. H.J. Heinz are also making a donation to children's charity for every can ordered. Sara Cox was delighted to be chosen as the celebrity to launch the 2013 campaign.