Sportswear brand Nike has announced an endorsement partnership with plus-size model Callie Thorpe.
Nike Women is working to improve body diversity by including plus-size influencers in their endorsement partnerships.In a string of recent Instagram posts, U.K. blogger Callie Thorpe announced that she would be working with the athletic brand to promote its plus-size collection. She wrote that she was excited to share her “journey with finding enjoyment in movement and exercise,” and hoped that it would encourage other plus-size women to embrace wellness as well.RELATED: Abbey Clancy Unveiled as New Celebrity Spokesmodel for Reebok
Nike partnered with Welsh plus size blogger and model Callie Thorpe to try out the size 18-32 plus size collection. Callie Thorpe explained on her Instagram that "bigger bodies are often ridiculed for being lazy and greedy and yet they are also bullied and mistreated when they do try to explore exercise. The truth is anyone that doesn’t have the perfect fitness proportions are completely ignored from any conversations about exercise or sport. Instead, it is the same type of bodies on the covers of fitness magazines."
Callie and Nike want to change the perception of the ‘ideal’ type of body that works out. They will work together on a long-term project to try and test products for the plus size line.Nike already works with Paloma Elsesser, another plus model who is known for appearing in the Glossier’s Body Hero, the face of Rihanna’s Fenty Beauty and muse to the incredible international makeup artist Pat Mcgrath.