The Undoing star Nicole Kidman has been appointed as global brand ambassador and strategic business partner for Sera Labs's CURE Pharmaceutical Company, becoming the face of the topical CBD brand and playing an 'integral role in product development and messaging'.
Kidman first used a topical CBD product on an ankle injury last summer -- and saw the benefits. "The partnership with Sera Labs was an easy decision for me," states Kidman. "With my injury last year, I experienced the benefit of CBD wellness products firsthand. I believe these products are a vital solution in health and wellness and Nancy and Sera Labs are a company I believe in."
"We could not be more excited by Nicole's decision to join our team," says Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer. "We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values."
Kidman will help Sera Labs boost its multi-channel distribution efforts and sales for its anti-aging skincare line, Seratopical and topical ultra-hydrating and pain relief body creams and serums.
The endorsement deal includes nine current Sera Labs topical products with an additional three products set to launch in 2021 where Kidman will be key in development.
CURE Pharmaceutical CEO, Rob Davidson adds, "Nicole will undoubtedly help Sera Labs reach more consumers than ever before and grow our revenue exponentially over the next few years."
Sera Labs can be found online and in national and regional store chains.