Mountain Dew has announced Kevin Hart as the new face of the brand and launches the 'Closer Than Courtside' marketing campaign.
Mountain Dew has announced that actor, comedian and overall hardest-working-man-in-show-biz Kevin Hart will become the new face of Mountain Dew Kickstart.
In this role, Kevin Hart – one of the biggest NBA fans in the country – will bring one lucky Dew fan and a friend "Closer Than Courtside" at the NBA Playoffs, giving a boost in status to anyone who can show why they deserve to be his new "CourtSidekick" – a term Kevin coined himself.RELATED: M&Ms Super Bowl TV Commercial Features Danny DeVitoThis is the first activation of a year-long endorsement partnership between Kevin and Mountain Dew Kickstart that includes a 360-degree marketing campaign (TV, digital, social and experiential) and integration with Kevin's latest comedy tour.
Mountain Dew also dropped the first installment of a new video series – "Courtside Do's and Don'ts with Kevin Hart," giving fans a humorous look at what it takes to kick it courtside with the mega star. At NBA All-Star 2018 in Los Angeles, Kevin will begin the nationwide search for a new CourtSidekick, giving fans the chance to score ultimate access to the most coveted seats in sports: courtside at the NBA Playoffs."I'm literally the biggest NBA fan you will ever meet. In fact, you could say I'm the king of watching basketball – but I'm still looking for my CourtSidekick," said Kevin Hart. "I'm happy to be partnering with Mountain Dew Kickstart to kick off the CourtSidekick Contest and find the right person to help me take my NBA game-watching to the next level."Through March 19, fans can enter the #CourtSidekickContest by creating a social post showing Kevin and Mountain Dew Kickstart why they're the perfect CourtSidekick and tagging #CourtSidekickContest on Twitter, Instagram or Facebook. Once the contest closes, Kevin and Mountain Dew judges will review all entries and narrow the field to the top five finalists. Fans will then have a chance to vote to select the winner, who can also bring a friend, to kick it courtside with Kevin at this year's NBA Playoffs. The contest winner will be announced on April 5.