Barbie star Kate McKinnon has been announced as the face of Hellmann's 2024 Super Bowl campaign, which focuses on inspiring viewers to reduce waste by transforming leftovers into delicious post-game meals. A spokesperson for the condiments brand commented, 'This year's Big Game spot starring iconic comedic talent Kate McKinnon and the soon-to-be iconic Mayo Cat will certainly deliver on the laughs and the message of how to put a "paws" on food waste.' The collaboration with McKinnon and the creative addition of Mayo Cat aims to entertain and educate audiences about the importance of reducing food waste in a humorous and memorable way.