Fashion retailer TK Maxx has tapped singer Alexandra Burke to star in its #Socksie campaign in collaboration with Cancer Research UK.
Alexandra Burke has teamed up with TK Maxx on a new festive brand campaign for charity.The campaign encourages Brits to don their festive footwear on Christmas Sock Day, and share their selfies on Twitter, Facebook or Instagram using the official hashtag #socksie.TK Maxx will donate £1 to Cancer Research UK for every unique post.RELATED: TK Maxx Launches Celebrity-Led Brand CampaignTK Maxx raised almost £30,000 for charity on Christmas Sock Day, and they hope to smash that record this year.Caro Evans, Director of Partnerships at Cancer Research UK, says, "Thanks to TK Maxx, we’re able to carry out more research to help find new, better and kinder treatments for children and young people with cancer. Survival for children's cancers has more than doubled in the UK in the last 40 years and Cancer Research UK has been at the heart of this progress. But we couldn’t do this without the support of our partners, like TK Maxx. We’d love to see as many people as possible getting involved in TK Maxx’s Christmas Sock Day. Wear your socks and share your #socksie to help us raise money to beat children’s cancers sooner."And the charity want to encourage "as many people as possible" to get involved in the campaign, and don a pair of glitzy, or slogan hosiery next month.