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Ahead of the wildly anticipated boxing match against Floyd Mayweather, the Irish fighter announced a partnership with American clothier David August to launch the new “August McGregor” men's wear label.
The range offers modern suiting, sportswear and accessories inspired by Conor's style.
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Retailing from January 2018, the fashion brand marks McGregor’s first apparel venture and the ready-to-wear debut for his go-to label, which supplies luxury, made-to-measure wardrobes to sports personalities and celebrities such as Kobe Bryant, Robert Downey Jr., Chris Hemsworth, Will Smith and Sylvester Stallone, among others.
Conor McGregor comments, "Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks. David and I have worked together for more than a few years, and I am proud of the brand and signature styles we have created."
The champion is known for his flamboyant image, sporting a range of statement, three-piece suit outfits designed by David Heil, founder and creative director of David August.
The collection is available from January 2018.